We’re Senché [sen-shay].
Our mission is simple: to make your everyday adventures as comfortable as they can be.
Socks that just couldn’t keep up
It started with small frustrations - cold feet in winter, socks that slipped, and fabrics that never quite felt right. Something as simple and essential as socks shouldn’t be this uncomfortable.
So we set out to create something better. Socks redesigned to truly support everyday life, with comfort, care, and purpose woven into every pair.
Senché was born to create the perfect everyday sock, using premium materials and thoughtful design to create something that feels as good as it fits.
The perfect everyday sock
After extensive research & development (prototypes & factory visits), we created our signature Barino™ socks, using nature's top performance fabrics and engineered with features that your feet will thank you for.
Conscious design
No trendy patterns, no overproduction - just clean, simple socks designed to last. We combine timeless design with sustainable practices, from ethical sourcing to eco-conscious packaging.
Unique fabric blend Barino™
Using our groundbreaking blend of nature's best, Aussie Merino Wool and Bamboo, our socks combine nature’s best fibers for comfort and breathability like no other.
Tech enhanced features
From seamless toes to targeted cushioning and non-slip cuffs, every detail is engineered to support you through life’s adventures.
Built from the ground up
"When my dad and I migrated to Australia, life was filled with challenges. We shared one cup of coffee because we couldn’t afford two, but that was our luxury, our comfort." It's simple comforts like this that encourages our founder, Mei to keep moving forward.
Today, Senché reflects that journey. We create socks that bring lasting comfort, quiet confidence, and a reminder that sometimes, it's the little things that help you take on whatever lies ahead. Small steps, big differences. One step at a time.
Sustainability & responsibility
We're committed to making real change, starting with ethical sourcing, sustainable packaging, and mindful production.
This is only the beginning
We've got big goals. As we grow, we’re committed to innovating, building meaningful connections, and expanding our sustainability efforts. Every step forward is about creating comfort that lasts - for you, our community, and the world we share.